Bollywood (finally!) meets video games

July 26th, 2007

I love Bollywood movies. It’s a lucky Sunday that I catch the four-hour Bollywood music video show on my local cable company’s “international” channel.

So I’m very excited that Bollywood3d is experimenting with game tie-ins to Bollywood movies. What they’re doing actually sounds a lot like what Google and Universal are doing with the Ultimate Search for Bourne. The games will come out before the movies they’re tied to, to build up hype and interest. But unlike the Search for Bourne, players will buy these games, and it sounds like real development may actually go into them.

Apparently, the Indian computer game market is slow, but Indian culture and history and its awesome movie industry make fertile ground for fascinating and fun video games. Will I be able to participate? I don’t know. I don’t speak one whit of any Indian language, and I probably wouldn’t qualify for the prizes even if I can participate.

But I’ll be watching in December, when the first game is scheduled to come out.

Entry Filed under: Advertising, Computer Games, Video Games